Nudie Jeans is a Swedish denim brand that started in 2001. They love jeans, a passion they share with everyone who mourns a pair of worn out jeans as a close friend. Nudie Jeans carries a wide range of styles and fits in 100% organic cotton denim. Besides denim, only leather has the ability to age so beautifully – formed by its user into a second skin. Your jeans live your lifestyle. The longer you wear them, the more character and attitude they get. Nudie Jeans' ambition has been to produce denim in an environmentally, but also socially responsible way.