We sell Nudie Jeans for many years. We know quite a lot about products and about the brand, indeed. This is an interesting take on Nudie (and Swedish) history from the founder Maria Erixon.
In the book Start Your Own F*cking Brand, Maria writes about the little company that became a global brand, about successes and setbacks, and the sacrifices that entrepreneurship requires. The book is also a love letter to denim and the indigo dye that turns each pair of jeans into a unique work of art – and to everyone who has been part of the journey.